BETA MATCHA TEA PACKAGING

Beta is about the clarity you get when the impulses of the beta waves energise your day. The breif for this project was to produce a new healthy energy drink which includes the match tea extracts. This project was set by Brandopus. The first thing to investigate was where did match originate from and why do people drink it? Then it was to find out what sort of target audience are likely to buy this brand? Matcha tea is about giving the mind clarity and by researching deep into every aspect we found that Beta brain waves dominate our normal waking state of consciousness when attention is directed towards cognitive tasks. Beta is a 'FAST' activity, present when alert, attentive, engaged in problem solving. All of these elements made it feel right for what the brand stands for.