D&AD John Lewis 2015
Reinvent home delivery packaging for John Lewis. The Creative Challenge Reinvent the packaging that John Lewis uses to deliver online purchases. Create an engaging, aspirational home delivery experience fit for the modern age of connected, tech-savvy, digital native shoppers. Give online shoppers the same level of excitement and engagement that they’d feel if they’d gone to a John Lewis store. Don’t just address UK customers, think globally – the physical touchpoint of packaging can connect John Lewis to people worldwide.