FITNESS FACTORY
Fitness Factory gym rebrand. This was an open brief where we had to pick a smaller scale franchise and rebrand it. I wanted to create visuals for a gym which would intrigue and interest a universal audience. I created a typeface intially playing with negative space to create gym appliances within. My idea behind the logo was that the angles are not perfect just like a persons body but the layers indicate that if you are consistent in what you want to achieve anything is possible.